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2026.03.27 (Fri)

"Mitsuya Cider" and Hotel's First Collaboration Henn na Hotel Premier Tokyo Asakusa Tawaramachi "Mitsuya Cider Room" Released

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"Mitsuya Cider" and Hotel's First Collaboration Henn na Hotel Premier Tokyo Asakusa Tawaramachi "Mitsuya Cider Room" Released

H.I.S. Hotel Holdings Co., Ltd. (Headquarters: Shinjuku, Tokyo), which operates Henn na Hotel Premier Tokyo Asakusa Tawaramachi, will launch the "Mitsuya Cider Room," a collaboration with Asahi Soft Drinks Co., Ltd. (Headquarters: Sumida, Tokyo) and their "Mitsuya Cider" brand, for the first time as a hotel, starting Friday, March 27.

The "Mitsuya Cider Room" is a guest room themed around the key message of the nationally beloved carbonated drink "Mitsuya Cider," which has been cherished for 142 years since its creation in 1884: "Drink the blue sky."
Decorated with Mitsuya Cider packaging and logos, the bathroom is equipped with carbonated bath additives and a "Mitsuya" bath bucket.
Guests staying with us can enjoy unlimited Mitsuya Cider, and we offer a gift of "Subzero Mitsuya Cider," where you can experience the aroma sticks of Mitsuya Cider and the freezing phenomenon (*) where the liquid gradually turns into a sherbet-like texture after opening the cap.
Accommodation starts from March 28th (Saturday), which is "Mitsuya Day" certified by the Japan Anniversary Association.

Prices start from 23,200 yen with breakfast included, and from 21,000 yen for room only (both per room per night, tax and service charge included)
(*) Freezing phenomenon may not occur if certain conditions are not met or depending on environmental factors such as outside temperature

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