
Henn na Hotel Premier Tokyo Asakusa Tawaramachi is launching the "Mitsuya Cider Room," a first-ever collaboration between a hotel and Asahi Soft Drinks Co., Ltd.'s "Mitsuya Cider," starting Friday, March 27.
The "Mitsuya Cider Room" is a guest room themed around the key message of the nationally beloved carbonated drink "Mitsuya Cider," which has been loved for 142 years since its birth in 1884: "Drink the blue sky." The bedroom area is decorated with the familiar Mitsuya Cider packaging and logo, and the bathroom is equipped with carbonated bath additives and a "Mitsuya" bath bucket.
Guests staying with us can enjoy unlimited Mitsuya Cider, and we offer a gift of "Subzero Mitsuya Cider," where you can experience the aroma sticks of Mitsuya Cider and the freezing phenomenon (*) where the liquid gradually turns into a sherbet-like texture after opening the cap.
Accommodation starts from March 28th (Saturday), which is recognized as "Mitsuya Day" by the Japan Anniversary Association. (*) The freezing phenomenon may not occur if certain conditions are not met or due to environmental factors such as outside temperature.
Henn na Hotel was recognized by Guinness World Records™ on Friday, September 19, 2025, as the "Most brand-themed room sponsorships in a hotel chain."
With this release, the number of collaboration rooms offered at Henn na Hotel will be the highest in the world, reaching 55 types.
Make your reservation hereHenn na Hotel Premier Tokyo Asakusa Tawaramachi Official Website
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