Henn na Hotel Recognized by Guinness World Records™ for "Most Collaboration Rooms in the World" — 59th Collaboration Room: Henn na Hotel Premier Sendai Kokubuncho "Den-chan Room" Released to Commemorate the 70th Anniversary of Denroku Mame

Henn na Hotel Premier Sendai Kokubuncho will release the "Den-chan Room," a collaboration with Denroku Co., Ltd.'s mascot character "Den-chan," to commemorate the 70th anniversary of the launch of "Denroku Mame," starting Monday, June 22.

The "Den-chan Room" is designed with Denroku's official mascot character "Den-chan," the 70th anniversary logo of Denroku Mame, and the familiar packaging of Denroku Mame, and also includes a Den-chan plush toy.
Guests staying at the hotel will receive a collaboration hand towel and an assortment of sweets including Denroku Mame as a gift.
Accommodation starts from July 1 (Wed), with prices from 18,500 yen including breakfast, and from 16,800 yen for room only (both per room per night, tax and service charge included).
Henn na Hotel Premier Sendai Kokubuncho is located in Kokubuncho, Sendai's major downtown area, making it an ideal base for your travels.
In the lobby, floor projections change in response to guests' movements, and at the front desk, a video character handles check-in.
The guest rooms are equipped with the LG Styler clothing care machine.

Henn na Hotel was certified by Guinness World Records™ on Friday, September 19, 2025, as the "Hotel with the Most Brand-Themed Rooms" for "Most brand-themed room sponsorships in a hotel chain." With this release, the number of collaboration rooms offered at Henn na Hotel has been updated to the world’s highest total of 59 types.

For details and reservations, please visit the official hotel website Henn na Hotel Premier Sendai Kokubuncho