The "Henn" in Henn na Hotel signifies a commitment to continuous change.

We believe that it is essential to respond to our customers' needs with precision by sensitively capturing regional characteristics and the trends of the times, and continuously adapting to changes.

Starting with the reception duties at the front desk, robots are active throughout the hotel, and the style that actively incorporates cutting-edge technology has now become synonymous with us. However, these are not merely mechanisms created to attract attention; the underlying thought is, "How can we make your stay more comfortable?"

In 10 years, 20 years, the pursuit of a higher level of comfort and relaxation may have transformed significantly.

At Henn na Hotel, which aims to create an even more comfortable space, we promise to continue pursuing the "strange" without being bound by preconceived notions or established forms.

At "Henn na Hotel Premier," in addition to the concept of Henn na Hotel, "a hotel that promises to keep evolving," we have established and pursue three core values to provide our guests with an even higher quality, exciting, and inspiring stay.

◎Connecting local traditions and contributing to the development of the tourism industry "Community Symbiosis"
-a part of community-

The design of the lobby and front desk expresses local tourist attractions and traditional crafts of the hotel's location using the latest technology. At the lobby of Henn na Hotel Premier Tokyo Asakusa Tawaramachi, the base color "Karaguren" inspired by "Wa" (Japanese style) represents the elegant scenery of Asakusa. At the entrance of Henn na Hotel Premier Sendai Kokubuncho, tourist attractions such as Hoden are showcased.

◎Sustainable initiatives possible as a hotel: "Harmony with Nature"
-fusion with nature-

As environmentally friendly amenities, we use toothbrushes made from rice husks as raw materials and slippers that use paper bands to reduce plastic materials. Furthermore, we introduce skincare sets (makeup remover, facial cleanser, lotion, cream) made from composite materials of paper and film, which were not installed in conventional Henn na Hotels, as well as shoe shine paper made from recycled PET. Additionally, we install water-saving valves to suppress excessive water use and power guards to reduce electricity consumption.

◎Offering a higher level of stay environment "The finest hospitality"
-best hospitality-

As a service to be experienced with all five senses, we have introduced fragrance and music in the lobby area to create a special hotel stay. Additionally, as a convenient service, we have installed a water server available for free use. For amenities, we have upgraded shampoo, conditioner, body soap, body towels, and hair dryers to higher quality products than before, and added shaving foam. Furthermore, staff at "Henn na Hotel Premier" undergo high-level hospitality training to provide all guests with even more excitement and inspiration.